+ THE WHARTON SCHOOL
Many initiatives.
One recognizable brand.
Events, Publications & Branded Communications
Across multiple initiatives for The Wharton School, Kirsten translated an established institutional identity into campaign, event, and publication materials designed for different audiences, formats, and moments.
ZEUS SUPPORTED THE BRAND THROUGH:
Campus Campaigns
Street Banners
Publications & Brochures
Event Invitations & Mailers
Branded Communications
+ THE NEED
Wharton had a strong established brand, but individual initiatives still needed their own voice.
The challenge was to create materials that could promote campuses, programs, networking events, and other communications without either feeling repetitive or drifting away from the larger Wharton identity.
+ THE APPROACH
Kirsten worked within Wharton’s established visual language while giving each initiative the hierarchy, composition, and energy it needed.
For the West Coast campaign, that meant carrying one coordinated direction across street banners, two-sided promotional pieces, and supporting communications. Other projects expanded the relationship into publications and event materials while preserving the credibility and recognition of the Wharton brand.
+ THE RESULT
The resulting body of work demonstrates how an established institutional brand can flex across campaigns, publications, events, and communications without losing its identity.
Each project serves a different purpose, but the experience stays polished, intentional, and recognizably Wharton.
Kirsten was my go-to designer. She really understood how to take our vision and create brilliantly-designed marketing and event materials.
—
Nicole Berlucchi
The Wharton School, University of Pennsylvania
+ CLIENT PERSPECTIVE